Experience entrepreneurship
In order for all participants to have an equal minimum level of understanding of the topics covered during the course, and to maximize the knowledge transfer, a list of introductory videos on several topics related to entrepreneurship was composed. All the preparatory materials are linked to one theoretical session.
By watching the videos, participants can prepare for the course and get acquainted with concepts and ideas that will be dealt with. Students are expected to have watched all these videos before the start of the course.
© Johan Braet, Jaco Van der Bank, Jasmine Meysmans, Departement of Engineering Management, Faculty of Applied Economics, University of Antwerp. Version of June 2017.
INTRODUCTION
Ideo, an innovative design company
ABC Nightline - IDEO Shopping Cart
IDEATION AND PROBLEM STATEMENT
CLEARLY DEFINING A PROBLEM
DIY toolkit | Problem Definition
FIT OF TECHNOLOGY AND INTELLECTUAL PROPERTY
BASIC IP KNOWLEDGE
Crash course on IP
BASIC IP KNOWLEDGE
Copyright basics
BASIC IP KNOWLEDGE
Patent law
BASIC IP KNOWLEDGE
Trademarks
MARKET RESEARCH
GENERAL INTRODUCTION
Steve Jobs on Market Research
GENERAL INTRODUCTION
Marketing research
PRODUCT DEFINITION, ADDED VALUE AND PRICING
VALUE PROposition
Placing the correct value on your product or services
VALUE PROPOSITION
Startup: class no. 002 Business Model Canvas Value Proposition
BUSINESS MODELLING AND MARKETING
SWOT ANALYSIS AND OTHER TOOLS
SWOT Analysis
SWOT ANALYSIS AND OTHER TOOLS
PESTEL analysis
SWOT ANALYSIS AND OTHER TOOLS
Porter's 5 Forces model
OSTERWALDER CANVAS
Business Model Canvas Explained
value network
Episode 55: How Distributors Add Value
value network
Episode 56: Types of Distribution Channel Intermediaries
pricing
Pricing policies and strategies
FINANCIAL PLAN AND BUDGETTING
Interest
Introduction to interest
PRESENT VALUE
Introduction to present value
INFLATION
Real and nominal return
STOCKS & BONDS
Bonds vs. Stocks
interest
Part 2: Generalization of intrest calculation formulas
inflation
Overview
Accounting & financial statements
Balance sheet and income statement relationship
PRESENT VALUE
Time value of money
INFLATION
What is inflation?
Accounting & financial statements
Amortization and depreciation
STOCKS & BONDS
Review of Enterprise value and comparing it to EBITDA