Experience entrepreneurship

In order for all participants to have an equal minimum level of understanding of the topics covered during the course, and to maximize the knowledge transfer, a list of introductory videos on several topics related to entrepreneurship was composed. All the preparatory materials are linked to one theoretical session.

 

By watching the videos, participants can prepare for the course and get acquainted with concepts and ideas that will be dealt with. Students are expected to have watched all these videos before the start of the course. 

 

© Johan Braet, Jaco Van der Bank, Jasmine Meysmans, Departement of Engineering Management, Faculty of Applied Economics, University of Antwerp. Version of June 2017.

INTRODUCTION

Ideo, an innovative design company 

 

ABC Nightline - IDEO Shopping Cart

 

IDEATION AND PROBLEM STATEMENT

CLEARLY DEFINING A PROBLEM

DIY toolkit | Problem Definition 

FIT OF TECHNOLOGY AND INTELLECTUAL PROPERTY

BASIC IP KNOWLEDGE

Crash course on IP

BASIC IP KNOWLEDGE

Copyright basics

BASIC IP KNOWLEDGE

Patent law

BASIC IP KNOWLEDGE

Trademarks

MARKET RESEARCH

GENERAL INTRODUCTION

Steve Jobs on Market Research 

GENERAL INTRODUCTION

Marketing research

PRODUCT DEFINITION, ADDED VALUE AND PRICING

VALUE PROposition

Placing the correct value on your product or services

VALUE PROPOSITION

Startup: class no. 002 Business Model Canvas Value Proposition

BUSINESS MODELLING AND MARKETING

SWOT ANALYSIS AND OTHER TOOLS

SWOT Analysis

SWOT ANALYSIS AND OTHER TOOLS

PESTEL analysis

SWOT ANALYSIS AND OTHER TOOLS

Porter's 5 Forces model

OSTERWALDER CANVAS

Business Model Canvas Explained

value network

Episode 55: How Distributors Add Value

value network

Episode 56: Types of Distribution Channel Intermediaries

pricing

Pricing policies and strategies

 

FINANCIAL PLAN AND BUDGETTING

Interest

Introduction to interest
 

PRESENT VALUE

Introduction to present value
 

 

 

INFLATION

Real and nominal return

 

STOCKS & BONDS

Bonds vs. Stocks

 

interest

Part 2: Generalization of intrest calculation formulas

 

inflation

Overview

 

Accounting & financial statements

Balance sheet and income statement relationship

 

PRESENT VALUE

Time value of money

 

INFLATION

What is inflation?

 

Accounting & financial statements

Amortization and depreciation

 

STOCKS & BONDS

Review of Enterprise value and comparing it to EBITDA

 

TAKEOFFANTWERP is sinds 2014 een werking én een plek waar studenten hun ondernemingsvaardigheden kunnen ontwikkelen. 

Dit is een initiatief van de Associatie Universiteit & Hogescholen Antwerpen (Universiteit Antwerpen, Artesis Plantijn Hogeschool Antwerpen, Hogere Zeevaartschool Antwerpen en Karel de Grote Hogeschool) samen met de stad Antwerpen, VOKA en SINC.

TAKEOFFANTWERP

PARTNERS

KERNACTIVITEITEN

INFORMATIE